AD ASSIGNMENT: Due Thursday Feb 8

Homework for Tuesday, February 6, 2007

• Readings, “Visual Arguments” (301-14), pages 42-9.
• Five ideas for Research project
• Work on Ad Analysis (see details below)
  
• AD ASSIGNMENT
  Pick one print advertisement (an ad specifically designed for a print source--magazine, newspaper, etc.). It need not have a specific number of words, though it must combine some printed text with a compelling visual image. Attach your ad to your analysis. Your analysis will likely be about 2 – 4 pages,double spaced.
• Consider the ad as a mode of persuasion and analyze the techniques that have been used to make it a persuasive piece of discourse. The questions below should guide your analysis:•
• Why does this ad look the way it does? This will require description andexplanation of the ad's design: visual images, colors, etc.; word choices;layout and arrangement, etc.• What assumptions does it make about you?•
• What claim does it make and how does it support that claim?•
• What's this ad really seem to be saying?•
• What story does it tell, if any, about the American culture?Your paper will be evaluated by how thoughtfully and thoroughly you do the following:
• • build an interpretation/analysis of the ad that.
• identifies important verbal aspects of the ad.
• identifies important visual/symbolic aspects of the ad.
• describes the intended rhetorical effect of those aspects on the ad'sdesired audience.
• demonstrate careful proofreading.
• Due: Thursday, February 8, 2007